7 Tips for Running a Successful Social Media Marketing Campaign
http://www.toprankblog.com/2016/11/social-media-marketing-campaign/
In today’s digital world, social media is a staple tactic within most marketing strategies, with 92% of companies considering social media important for their business. But as a widely adopted tactic, many brands and marketers are finding it more challenging than ever to stand out in news feeds, grow their follower base, and maintain or increase engagement. Of course, recent platform tweaks aimed at improving user experience have thrown a wrench into the mix, too.
If you’re nodding your head in agreement, it may be time to get more creative and deliberate with your social media marketing strategy. How? By designing and launching a unique social media marketing campaign or contest to liven things up.
Social media campaigns and contests are targeted events or promotions that have a specific focus and goal, and are integrated into your overall social media marketing strategy. For me, some well-known examples that come to mind are the ALS Ice Bucket Challenge and Dove’s multi-faceted Real Beauty campaign.
So, if you think a social media campaign or contest is a good next step for your marketing efforts, consider some of the following tips to help you find some success.
#1 – Create a detailed campaign strategy.
Taking the time to create and document your campaign strategy will help you think critically about your campaign goals, how you’ll execute tactics, and how you’ll measure success. In addition, your strategy can be used as a handy guide to keep you on track throughout the life of the campaign.
In today’s digital world, social media is a staple tactic within most marketing strategies, with 92% of companies considering social media important for their business. But as a widely adopted tactic, many brands and marketers are finding it more challenging than ever to stand out in news feeds, grow their follower base, and maintain or increase engagement. Of course, recent platform tweaks aimed at improving user experience have thrown a wrench into the mix, too.
If you’re nodding your head in agreement, it may be time to get more creative and deliberate with your social media marketing strategy. How? By designing and launching a unique social media marketing campaign or contest to liven things up.
Social media campaigns and contests are targeted events or promotions that have a specific focus and goal, and are integrated into your overall social media marketing strategy. For me, some well-known examples that come to mind are the ALS Ice Bucket Challenge and Dove’s multi-faceted Real Beauty campaign.
So, if you think a social media campaign or contest is a good next step for your marketing efforts, consider some of the following tips to help you find some success.
#1 – Create a detailed campaign strategy.
Taking the time to create and document your campaign strategy will help you think critically about your campaign goals, how you’ll execute tactics, and how you’ll measure success. In addition, your strategy can be used as a handy guide to keep you on track throughout the life of the campaign.
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